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Marketing Industrialized Construction to Consumers

Marketing Industrialized Construction to Consumers
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United statesJoe enrightJohn colucciSteve lintonJosefin kanninShannon brayDave cooperTom hardimanLindal googleBrian gaudioNed hudsonKen semlerChristopher foxUs census bureauModular building instituteHousing innovation alliance

Marketing Industrialized Housing to Consumers

If you build it off-site, will they come? Here’s how (and why) to target consumers with clear messaging about factory-built housing

United statesShannon brayJohn colucciDave cooperJoe enrightLindal googleBrian gaudioSteve lintonJosefin kanninTom hardimanChristopher foxKen semlerJed hudsonHousing innovation allianceHome innovation research labsUs census bureau