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Photo: Daniel Meigs Wesley Keegan, the owner of Tailgate Brewery, laughs when I ask him why heâd launch a new business venture in the midst of an unpredictable pandemic. Keegan opened Sweet and Three, the cleverly named new soft-serve ice cream counter inside Tailgate Breweryâs Charlotte Pike location, in October, serving up dipped cones, waffle-cone sundaes, âmonsterâ shakes (with and without booze) and Stackers, parfait-style soft-serve sundaes. âI want to clarify â we opened up an ice cream shop in the pandemic
and the start of winter,â Keegan says. âFrom a business sense standpoint, like, thereâs none.