Plus, alternative identifier pandemonium
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
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Good morning, Marketers, I hope you had a good Earth Day, yesterday.
Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of Planet Earth? What steps toward sustainability is your organization taking? Your customers are listening.
As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM
Chris Wood on April 23, 2021 at 11:26 am
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Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time in the making.
SIGMA Equipment began as Sigma Packaging and has continued to serve manufacturers primarily with the buying and selling of packaging and processing machines in the food and beverage, pharmaceutical, health and beauty and consumer goods industries.
The implementation of the CRM from Insightly came at a time when SIGMA Equipment was experiencing significant change in the needs of manufacturers during the pandemic, as well as internal organizational change.
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Plus, HUMAN’s new fraud-busting collaboration
Chris Wood on April 16, 2021 at 10:00 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and today I’m thinking about the investments that marketers make in reaching their customers.
In his thoughtful consideration of the e-book, contributor William Terdoslavich writes that “knowing your target audience is half the challenge before making the pitch.” The other half is executing the pitch or message, and delivering it to your audience in the right package.
Plus, a new platform for virtual selling
Chris Wood on April 14, 2021 at 10:13 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and what big decisions are weighing on your mind?
Recently, I had the opportunity to speak with some of the marketing professionals that are regular readers here, as part of a survey about how useful free trials are to marketers. As a journalist I learn so much from these kinds of conversations, because every industry is different. Our first story, below, spans finance, automotive and government.