As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM
Chris Wood on April 23, 2021 at 11:26 am
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Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time in the making.
SIGMA Equipment began as Sigma Packaging and has continued to serve manufacturers primarily with the buying and selling of packaging and processing machines in the food and beverage, pharmaceutical, health and beauty and consumer goods industries.
The implementation of the CRM from Insightly came at a time when SIGMA Equipment was experiencing significant change in the needs of manufacturers during the pandemic, as well as internal organizational change.