Nearly Two-Thirds of Smartphone Owners Report Interest in Item Trackers
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According to NPD’s Mobile Connectivity Report, when asked about interest in the latest generation of tracking devices, 63% of smartphone owners surveyed reported they were at least “somewhat” interested in purchasing a tracking device through their wireless service provider.
“This week’s AirTag announcement from Apple and recent SmartTag releases from Samsung, have the potential to drive new buyers to the category – especially as the need to keep track of important items while we get back to travel and other endeavors grows.” PORT WASHINGTON, N.Y. (PRWEB) April 23, 2021