Nearly Two-Thirds of Smartphone Owners Report Interest in Item Trackers
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According to NPD’s Mobile Connectivity Report, when asked about interest in the latest generation of tracking devices, 63% of smartphone owners surveyed reported they were at least “somewhat” interested in purchasing a tracking device through their wireless service provider.
“This week’s AirTag announcement from Apple and recent SmartTag releases from Samsung, have the potential to drive new buyers to the category – especially as the need to keep track of important items while we get back to travel and other endeavors grows.” PORT WASHINGTON, N.Y. (PRWEB) April 23, 2021
Half of U.S. Consumers Own At Least One Smart Home Device, Reports NPD
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Smart Home Device Ownership by Type PORT WASHINGTON, N.Y. (PRWEB) February 17, 2021 According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020. While security cameras remain the most commonly owned smart home device, NPD’s Retail Tracking Service data reveals the largest sales gains in 2020 were seen in security systems (+44%), smart garage door openers (+21%), and smart lighting (+19%). [1]
Security is a key motivator in smart home device purchases, and as such security cameras have been the leading volume driver for the past four years. In fact, they made up nearly one out of every four smart home device purchases at retail in 2020, the most of any device type. However, as many consumers shifte