trademarks for the color with respect to certain product groups in many countries if a competitor tries to use magenta till it comes lawyers go after it. that s placed we have to defend our right to the color if we hear of any firm using it in a product for which we have registered our trademarks we tell it to stop. if it doesn t comply it ll be a matter for the courts. we have dozens of cases involving the issue every year. we have five people in our legal department who only deal with protecting our trademark color. competitor mobile com for example dared to use the color and lost when telecom sued trademark holders taking fractions seriously when he lifted the fifth manages to establish an association of a certain color in the mind of the public it has to do whatever it can to defend it
if a competitor tries to use magenta till it comes lawyers go after it. that s placed we have to defend our right to the color if we hear of any firm using it in a product for which we have registered our trademarks we tell it to stop. if it doesn t comply it ll be a matter for the courts. we have dozens of cases involving mediation and every year . we have five people in our legal department who only deal with protecting our trademark color. competitor mobile com for example dared to use the color and lost when telecom sued trademark holders taken fractions seriously. when he pushed him to fifty manages to establish an association of a certain color in the mind of the public it has to do whatever it can to defend it so right to it that s what branding is about it has to do so even if the media to