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on aim to find a color that works for it in its own right. the company s ads featuring lots of magenta the hue is now central to the brand around the world it has registered trademarks for the color with respect to certain product groups in many countries if a competitor tries to use magenta telecoms lawyers go after it. that s placed we have to defend our right to the color if we hear of any firm using it in a product which we have registered our trademarks we tell it to stop. if it doesn t comply it will be a matter for the courts. competitor mobile com for example dared to use the color and lost when telecom sued trademark holders taken fraction seriously when he lifted the fifa manages to establish an association of a certain color in the mind of the public it has to do whatever it can to defend it

Magenta the hueMagenta telecoms lawyersProduct groupsDoesn tMobile comTrademark holders