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The Genius of Destination Marketing – From the POV of Maldives

The primary focus of any given tourism industry will be to drive up the tourist arrival number with each successive year. Meaning, the bottom line is to increase the number of tourist arrivals in annual terms as the years

Indian tourists can now experience the best of Maldives

International borders by the island nation of Maldives have opened a plethora of stay options for Indian tourists. Make your plans to visit the Maldives and select from an exceptional arra - Mediawire

Maldivian Democratic Party (MDP) loses Male mayoralty; leaders spar over adopting a parliamentary system

In the last significant national outing, way ahead of the presidential polls of October 2023, the ruling Maldivian Democratic Party (MDP) managed to stay ahead of an otherwise demoralised and at times discredited Opposition identified with jailed former President Abdulla Yameen. However, the MDP lost the mayoralty of capital Male, once its popular bastion to the Opposition, to Yameen’s one-time Housing Minister and his Progressive Party of Maldives-People’s National Congress (PPM-PNC) combine’s deputy leader, Dr Mohamed Muizzu. According to official figures, Muizzu polled 61 percent of votes in the lowest-ever 20-percent turnout in the city, which in turn accounts for 40 percent of the nation’s population. The national turnout itself was an equally low 40 percent, half the past figures. Despite claims to the contrary, MDP insiders attributed the less-then robust performance to inner-party rivalry and other inherent deficiencies that had gone unaddressed in the past.

Oil and gas blueprint timely

PETALING JAYA: There could be some light at the end of the tunnel for the local oil and gas (O&G) sector as the government is taking steps to revive the sector. The oil and gas services and equipment (OGSE) sector has been stuck in the doldrums, with many companies sitting on huge debts following the 2014 crude oil price rout. Last year’s Covid-19 pandemic has put further strain on the industry. Yesterday, the government launched its first blueprint, dubbed as the National OGSE Industry Blueprint 2021-2030, focusing on the O&G service providers that have been badly hit due to the Covid-19 fallout.

Visit Maldives launches Expedia campaign to entice international markets

The Edition 23 January 2021, MVT 09:03 MMPRC-run Visit Maldives initiative has unveiled a major campaign with Expedia in four key markets. PHOTO: EDITION / VARIOUS 23 January 2021, MVT 09:03 Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for tourists.” Thee four-month campaign, which targets Russia, Middle East, China and India as key source markets, will be aimed at assuring travel enthusiasts that Maldives remains one of the most accessible destinations, even amid the ongoing pandemic. Visit Maldives plans to emphasise experiences unique to the destination and shall work towards portraying them in different and even more enticing manners.

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