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Bauer Media completes Communicorp deal
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Bauer Completes Acquisition of Communicorp
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Bauer s bid for Communicorp gets green light
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Bauer is launching a new digital audio advertising network across the Nordics.
Bauer Audiostream provides advertisers with a single place to buy data-led digital audio advertising at scale.
The service covers connected live radio, online-only stations, and on-demand podcasts.
Advertisers will be able to access inventory served by Targetspot, and podcast network Wondery. Also included are Bauer Media Audio’s RadioPlay online service, offering radio brands including Denmark’s Radio 100, Sweden’s Mix Megapol, Finland’s Radio Nova and Norway’s Radio Norge, and Podplay, one of the largest podcast providers across the Nordics.
With this launch Bauer Audiostream’s combined digital audio inventory commands a reach of over two million consumers weekly in the Nordics, with inventory available for both direct and programmatic campaigns.
Bauer Media Audio said it plans to acquire Communicorp Group, pending regulatory approval.
“Through this transaction Bauer Media Audio enters the Republic of Ireland and extends its audio business to eight countries, further developing its position as Europe’s leading commercial radio operator with more than 55 million weekly listeners,” the organization stated in the announcement.
It said Communicorp is Ireland’s largest commercial radio group with a weekly audience of 1.75 million.
“The group comprises of Ireland’s only two national commercial radio stations Today FM and Newstalk, alongside local stations Spin 1038 and 98FM in Dublin, and Spin Southwest in Limerick, as well as leading digital radio sport station Off The Ball, digital audio exchange audioXI and aggregated listening platform GoLoud.”