Forget chocolates, this Valentine’s Day consumers are opting to share the love with doughnuts.
“Doughnuts are making a strong appearance again, along with plenty of vegan options,” adds Dawn Foods’ Passmore.
Dawn is tapping into this trend with a new lovestruck recipe. Recipe developer and influencer Emma Hanton has whipped up Valentine’s vegan raspberry doughnuts for bakers to use. Made from Dawn’s new vegan doughnut mix and vegan fruit filling and glaze, the raspberry flavour amps up the nostalgia factor, it adds.
Elsewhere, Krispy Kreme has teamed up with sweet brand Love Hearts on its range of heart-shaped doughnuts while Doughnut Time has created heart-shaped delights suitable for home delivery. Its range includes jam- and chocolate-filled treats as well as DIY options.