making them, you should not have made them and you shouldn t even want to make them or even think of making them. but it doesn t stop the personality still coming through. you just have to do it in an educated, smart, savvy way that puts across your personality, that makes your image more acceptable and brighter, and inspires other people to follow your example. and making offensive tweets or whatever are not the way forward to make you more desirable as a personality. so it s an educational process. we re on the way, and i m sure there s a long journey ahead for a lot of people. in a way, we re talking here about the intersection of sport and ethics and morality. and i want to talk to you about boxing, one sport in which you have made shed loads of money over many years. you have also said this about boxing it has always been, you ve said, a messy, horrible business. i ve been in 12 sports.