SABAH Tourism, Culture and Environment Minister Datuk Jafry Ariffin believes Sabah has what it takes or all of the “right stuff” to become a world-class tourism destination, particularly as an eco-tourism destination
Sponsored by Tourism Malaysia 05 Jul 2021
As the resumption of international travel slowly moves from daydream to reality, the question on every travel industry professional’s lips is growing louder: What do post-COVID travellers want?
Well, we’ve got an answer that is not only tipped to be a big-time post-pandemic travel drawcard, it’s also great for the planet. Yes, we are talking about community-based tourism.
Before travel shut down, sustainable tourism was slowly going from a hugely popular trend to an industry requirement.
Now, as we prepare for the bounceback, there is a unique opportunity for the trade to seek out more sustainable, community-based tourism experiences that are fulfilling for travellers, and beneficial for the communities they visit.