Sponsored by Tourism Malaysia 05 Jul 2021
As the resumption of international travel slowly moves from daydream to reality, the question on every travel industry professional’s lips is growing louder: What do post-COVID travellers want?
Well, we’ve got an answer that is not only tipped to be a big-time post-pandemic travel drawcard, it’s also great for the planet. Yes, we are talking about community-based tourism.
Before travel shut down, sustainable tourism was slowly going from a hugely popular trend to an industry requirement.
Now, as we prepare for the bounceback, there is a unique opportunity for the trade to seek out more sustainable, community-based tourism experiences that are fulfilling for travellers, and beneficial for the communities they visit.