Beloved as an affordable, meaty staple of Thai cuisine, the protein-packed ‘pla tu’ was once plentiful in the Gulf of Thailand. But now, some fear it’s in terminal decline.
The region’s governments are unpicking crucial protections in a sector worth billions of export dollars that sends out an armada of boats to compete for catch each day.
The country still faces challenges in enforcing intellectual property rights and protecting innovation from piracy and infringement. The DIP estimates that the value of counterfeit goods seized in Thailand in 2019 was over 2.5 billion baht (about 75 million US dollars)
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