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The direct to consumer trend is one that ‘needs to be taken more seriously’ by the UK’s independent retailer network, toy shop owners have warned, as consumers and manufacturers have grown increasingly comfortable with bypassing the middleman.
A movement that has been bubbling away for the past few years through the retail and shopping applications implemented through social media platforms such as Instagram and TikTok, fears have begun to surface that the direct to consumer method is increasing at an alarming rate, to the point where independent retailers will ‘struggle to find a place in the post-pandemic world of consumerism.’