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Core Forecasts 8.9% Growth in Advertising Spend in 2021
March 12, 2021
Following a difficult 2020, advertising investment in the Republic of Ireland is forecast to grow by 8.9% to €983.6m in 2021, according to Ireland’s largest marketing communications group Core in its latest annual review of the market.
In 2020, Core estimates that the market contracted by around 14.2% to end the year at around €903.1m. This compares with €1.05bn in 2019.
In Northern Ireland, meanwhile, Core estimates that the market declined by 10.7% in 2020 to £166.3m and this year it expects it to rise by 8.3% to £180.2 (€202.5m)
Once again, the growth in online advertising will drive overall growth in the market with Core forecasting a that online will grow by 12.9% this year to €539.4m. This compares with €477.6m in 2020 but with €526.9m in 2019 which means online is the only media category to return to, and exceed, 2019 investment levels. (A full breakdown of Core’s forecasts for 2021