Advertisers can now bring their customer segments into Microsoft Advertising via a new integration
And, customer match is now generally available to all advertisers on Microsoft’s platform.
George Nguyen on May 4, 2021 at 11:00 am
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A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting.
Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match is now available in all markets except for the EU, UK and China.
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Kim Davis on April 5, 2021 at 10:00 am
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Good morning, Marketers, and did you see any other bad April Fool’s Day jokes?
We used to call them “beetles.” My dad had one when I was a kid. I’m talking about that iconically-shaped Volkswagen. It looked like a big beetle (don’t worry, that’s a link to a picture of the car, not a bug).
Automotive search marketers can rejoice as Microsoft Advertising announced the pilot program for Automotive Ads yesterday morning.
“Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and native placements on the Microsoft Audience Network,” said the announcement.
Why we care. The pandemic meant that fewer people felt comfortable taking public transportation, but it also put a halt to new car production. As a result, used cars were in very high demand. This meant that dealerships had to keep up with constantly changing inventory–and Microsoft’s existing options for auto advertisers wasn’t cutting it. In fact, many search marketers in the automotive space ended up creating their own tech workarounds to keep their ads up to date.