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Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration And, customer match is now generally available to all advertisers on Microsoft’s platform. George Nguyen on May 4, 2021 at 11:00 am More A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting. Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match is now available in all markets except for the EU, UK and China.

Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday s daily brief

Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday s daily brief
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Amazon now accounts for more than 10% of U S digital ad market revenue; Wednesday s daily brief

Amazon now accounts for more than 10% of U S digital ad market revenue; Wednesday s daily brief
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Microsoft auto ads, Verizon Media shopper data: Monday s daily brief

Plus, the state of agency professionals Kim Davis on April 5, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and did you see any other bad April Fool’s Day jokes? We used to call them “beetles.” My dad had one when I was a kid. I’m talking about that iconically-shaped Volkswagen. It looked like a big beetle (don’t worry, that’s a link to a picture of the car, not a bug).

Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday s daily brief

Automotive search marketers can rejoice as Microsoft Advertising announced the pilot program for Automotive Ads yesterday morning.  “Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and native placements on the Microsoft Audience Network,” said the announcement.  Why we care. The pandemic meant that fewer people felt comfortable taking public transportation, but it also put a halt to new car production. As a result, used cars were in very high demand. This meant that dealerships had to keep up with constantly changing inventory–and Microsoft’s existing options for auto advertisers wasn’t cutting it. In fact, many search marketers in the automotive space ended up creating their own tech workarounds to keep their ads up to date. 

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