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The Michelin brothers Édouard and André were selling tyres at a fair in Lyon when they noticed the pile of rubber rings would look like a person if arms and legs were added.
The Michelin Man, an iconic figure in marketing and advertising, originated in 1894 when the Michelin brothers founded their tire company. The concept came to life when they saw a stack of tires resembling a man without arms. A collaboration with French cartoonist O'Galop led to the creation of a fi