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Musings on intercultural strategy

Musings on intercultural strategy ENG “Culture eats strategy for breakfast” is a famous quote attributed to the late management thinker Peter Drucker. Like most quotes from famous people, this one also needs to be treated with caution. A quick Google search offers about 177,000 entries related to this quote, which has been adapted more than a hundred times. The one I like the most is “Culture eats strategy for breakfast and technology for lunch”. I think the quote can be boiled down to the claim that an organisation’s culture plays a more important role in its performance than its strategy, or technology for that matter.

How can you bring the thinking-styles of creative geniuses to work?

Campaign, in partnership with Penguin Business, Campaign’s commercial editor Suzanne Bidlake, caught up with Cyril Bouquet and Michael Wade. Together, along with Jean-Louis Barsoux, the professors of innovation and strategy have just published Alien Thinking: How to Bring Your Breakthrough Ideas to Life.  The book takes a fresh look at what enables innovators to make leaps of creative genius and how the rest of us can adopt this style of thinking. During the virtual session, Bouquet and Wade outlined the core principles of Alien Thinking and shared practical tips for  professionals looking to apply this to their own work.

Data Gives Innovators the Power to Bring Breakthrough Ideas to Life

SHARE Photo courtesy of Shutterstock Melinda Rolfs’ innovation journey began in 2014 the year her attention was first drawn to charitable giving. While working at Mastercard Advisors, the company’s consulting arm, she observed that “there seemed to be one major natural disaster after another. And in our offices there was one of those big screen TVs with CNN on it, and I was just constantly seeing these images of people who had so little to begin with and had lost absolutely everything.” This caused her to wonder what Mastercard could do to help the organizations providing relief. After reflecting on the problem, she stepped back to get a wider view of what her company could do with the resources at its disposal.

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