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Campaign, in partnership with Penguin Business, Campaign’s commercial editor Suzanne Bidlake, caught up with Cyril Bouquet and Michael Wade. Together, along with Jean-Louis Barsoux, the professors of innovation and strategy have just published Alien Thinking: How to Bring Your Breakthrough Ideas to Life.  The book takes a fresh look at what enables innovators to make leaps of creative genius and how the rest of us can adopt this style of thinking. During the virtual session, Bouquet and Wade outlined the core principles of Alien Thinking and shared practical tips for  professionals looking to apply this to their own work.

Eric schmidtSuzanne bidlakeJean louis barsouxMichael wadeBook clubPenguin businessCyril bouquetAlien thinkingBring your breakthrough ideasஎரிக் ஶ்மிட்மைக்கேல் வேட்நூல் சங்கம்பென்குயின் வணிகசிரில் மலர்கொத்துஅன்னிய சிந்தனை