February 15, 2021 3:48 pm
Coca-Cola will soon be trialling a paper bottle for its drinks, as part of its plan in moving towards what it calls “zero waste”.
In 2020, Coca-Cola was ranked the world’s number one plastic polluter by charity group Break Free From Plastic. This meant it contributed more waste than the likes of Pepsi and Nestle.
The new bottle, produced in partnership with Danish start-up company Paboco (short for Paper Bottle Company) aims to go some way to support the drinks giant’s goal of not producing any waste by 2030. This would involve collecting a bottle or can for every one that it sells and recycling them as part of the production process.
The bottle will be used for Coke s AdeZ plant-based fruit drink and will get a sample run of about 2,000 bottles in Hungary, sold through an e-commerce vendor Kifli.hu, Coca-Cola said in a release.