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How Letterboxd Lured Martin Scorsese & Got Viewers Into Classic Films

Letterboxd has helped get younger people interested in classic cinema and repertory film programs and drawn big names like Martin Scorsese.

United statesMia lee vicinoMartin scorseseAva duvernayGemma gracewoodEdgar wrightGreta gerwigCristiano ronaldoMike flanaganCary grantAkira kurosawaElon muskTodd haynesSean bakerAcademy museumAmerican cinematheque

Barbenheimer And The Complementary-Programming Effect

The "Barbie" and "Oppenheimer" premieres this weekend remind us of counterprogramming marketing. But an expert says it has evolved into "complementary programming."

Los alamosUnited statesSanta monicaNew yorkUniversal cityRyan goslingTimothee chalametJoaquin phoenixMia lee vicinoIan zandiTom hanksGreta gerwig ladyJ robert oppenheimerWarner brosMattel barbieGreta gerwig

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