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How celebrity tequilas are changing the very nature of tequila

I’m staring at two new bottles that represent a tension at the heart of tequila. One is from Casamigos, the brand founded by actor George Clooney, ex-model Rande Gerber and businessman Mike Meldman, which they sold to spirits giant Diageo in 2017 for a reported $1 billion. Their new bottle is a jalapeno-flavored blanco tequila […]

How celebrity tequilas are changing the very nature of tequila

Tequila brands by such celebrities as George Clooney, Cindy Crawford and Kendall Jenner are often made in a way that could drive tequila further from its roots.

Can Mezcal Survive Its Own Popularity?

Can Mezcal Survive Its Own Popularity?
biztoc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from biztoc.com Daily Mail and Mail on Sunday newspapers.

Mezcal Popularity Could Mean Another Tequila Boom for Mexico

Mezcal Popularity Could Mean Another Tequila Boom for Mexico
bloomberg.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bloomberg.com Daily Mail and Mail on Sunday newspapers.

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