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How celebrity tequilas are changing the very nature of tequila

I’m staring at two new bottles that represent a tension at the heart of tequila. One is from Casamigos, the brand founded by actor George Clooney, ex-model Rande Gerber and businessman Mike Meldman, which they sold to spirits giant Diageo in 2017 for a reported $1 billion. Their new bottle is a jalapeno-flavored blanco tequila […]

How celebrity tequilas are changing the very nature of tequila

Tequila brands by such celebrities as George Clooney, Cindy Crawford and Kendall Jenner are often made in a way that could drive tequila further from its roots.

Reposado Tequila: The Reason We re Ditching Blanco in 2021

Reposado Tequila: The Reason We’re Ditching Blanco in 2021 SPY 3/3/2021 © Courtesy of Patrón Alright, maybe we’re not ditching blanco tequila entirely, but we’re absolutely loving reposado tequila right now. In the last couple of years, reposado tequila has been making rounds across bars, liquor cabinets and bar carts alike from coast to coast. Meaning “rested,” reposado tequila has a different aging process than your average younger blanco shot, similar in a way to how some of the best bourbons and whiskey brands are made. Each bottle is (most of the time) aged inside American oak casks that used to hold whiskey for up to around two-ish years. This brings a bolder taste and a darker color to the tequila when compared to blanco, and all with much less of a bite.

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