Unlike other awards, Kantar relies on consumer feedback to award campaigns.
The most creative and effective ads of 2020 were:
1. Heineken / US / Cheers to all from Publicis
2. Bosch / Germany / Atino from C3 Creative Code and Content (Stuttgart)
3. Burger King / France / Consignes 2 Security – The Retour from Buzzman
4. Shea Moisture / US / It Comes Naturally from BBDO New York and JOY Collective
5. Samsung / US / Make their year, with Galaxy Buds Live from R/GA
6. Milka / France / And a lot of Milka from DAVID Madrid
7. Google / US / Find your Scene from Google Brand Studio
8. TENA / UK / TENA Silhouette Washable Underwear (I will wear what I want) from AMV BBDO, London