To mark the 2021 International Day of Disabled Persons, Wunderman Thompson’s Patrick Kane discusses how brands can better reach people with disabilities.
Kantar announces the most effective ads in 2020
May 24, 2021 4:18
Research agency Kantar has announced its findings for the top 10 most effective advertisements of 2020.
The announcement:
As part of Kantar’s Global Creative Effectiveness Awards, Kantar Australia today announce the 10 most creatively effective ads of 2020 as judged by Aussie consumers. Ads from eBay, AAMI and Nescafé were the most effective at engaging Aussies during a pandemic-driven 2020 and were chosen from more than 100 Australians ads tested using Kantar’s validated ad testing solution, Link.
Kantar Australia Creative Effectiveness Awards – Top 10, 2020
Rank Brand Creative Agency Ad Type Ad Name
#1 eBay Plus CHE Proximity Australia Digital The fast and the furious
Unlike other awards, Kantar relies on consumer feedback to award campaigns.
The most creative and effective ads of 2020 were:
1. Heineken / US / Cheers to all from Publicis
2. Bosch / Germany / Atino from C3 Creative Code and Content (Stuttgart)
3. Burger King / France / Consignes 2 Security – The Retour from Buzzman
4. Shea Moisture / US / It Comes Naturally from BBDO New York and JOY Collective
5. Samsung / US / Make their year, with Galaxy Buds Live from R/GA
6. Milka / France / And a lot of Milka from DAVID Madrid
7. Google / US / Find your Scene from Google Brand Studio
8. TENA / UK / TENA Silhouette Washable Underwear (I will wear what I want) from AMV BBDO, London