Introduces packaged Mathura Peda and Mewa Atta Laddoo across Delhi-NCR, announces two frozen vegetables under Safal Brand Drumsticks and Cut Okra. Introduces Frozen Haldi Paste Cubes, retaining its nutritive and immunity-boosting benefits
Brand Safal
500 gms
Convenience of pre-cut, crisp, rich in dietary fiber and proteins, fat free, naturally rich in Vitamin C. With no preservatives, the product will be available round-the-year.
Frozen Cut Okra
400 gms
Convenience of pre-cut, naturally rich in Vitamin C, low in calories, fat free, natural source of dietary fiber, and will be available round-the-year.
Frozen Haldi Paste Cubes
250 gms
Fresh turmeric rhizomes, rich in antioxidants, nutrition and taste, will be available as scoopable cube in frozen format. The new offering will prove to be a very effective immunity booster.
Varsha Joshi said, âThe Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of country s diverse produce and an innovative approach to provide a market for this produce has the potential to benefit both the farmer and the consumer. The introduction of these new products in ho
Mother Dairy aims to double sales of frozen vegetables in the next three years
January 14, 2021
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It aims to double its sales volumes of frozen vegetables from 5,500 MT to 11,000 MT
Mother Dairy plans to double its sales volume of frozen vegetables in the next three years and is ramping up the vegetable frozen portfolio under the brand Safal.
The company is also introducing new products in the packaged traditional sweets segment besides ramping up the immunity-boosting portfolio.
The company officials said that Safal’s frozen vegetable business witnessed a growth of nearly 24 per cent in the April-December period in 2020 compared to the same period in the previous year. It now aims to double its sales volumes of frozen vegetables from the existing 5,500 MT to 11,000 MT in the next three years.