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69% of people are worried about privacy and data protection with the advent of Metaverse: Wunderman Thompson study

WPP partners with Epic Games to upskill employees on metaverse development

WPP partners with Epic Games to upskill employees on metaverse development
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WPP & Epic Games partner to accelerate innovation for clients in the metaverse

The partnership will include a new training program to upskill thousands of WPP creatives and technologists on how to create custom brand experiences in Fortnite, and how to use Unreal Engine for real-time 3D creation and virtual production

Epic Games, WPP partner to accelerate innovation for clients in the metaverse

WPP and Fortnite developer Epic Games on Thursday announced a new partnership to deliver a new era of digital experiences for brands in the metaverse, according to a press statement.

WPP Is Teaming Up With Fortnite Developer Epic To Upskill Its Creatives

WPP has struck a partnership with Epic Games – the company behind hit games such as Fortnite and Gears of War – and development software Unreal Engine. The alliance will provide WPP creatives with training on creating immersive 3D brand experiences in Fortnite and Unreal Engine.

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