Strong start to the year across the business; continued investment in growth; LFL growth guidance raised to 5.5-6.5% WPP (NYSE: WPP) today reported its 2022 First Quarter Trading Update.
Brands are flocking to the metaverse – with mixed results. Through it all, many of them are looking for guidance from their agency partners. Here’s a quick primer to illustrate how top agencies are selling their web3 offerings to clients.
Brands are eager to enter the metaverse, but at what cost? Consumers barely know what it is, how to get there or why they should even care. As part of The Drum’s Deep Dive into The New Customer Experience Economy, we show you exactly what you need to look at before you leap into this emerging arena.