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Meta adds AI-powered features to WhatsApp Business app

Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Today, Meta announced AI-powered features for WhatsApp Business apps, such as helping with the creation of click-to-WhatsApp ads and generating responses to frequent customer messages. Mark Zuckerberg announced these tools at the company's Meta Conversations conference in Brazil today.

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Meta launches UPI payments for WhatsApp Business messaging in India

Meta launches UPI payments for WhatsApp Business messaging in India
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WhatsApp Business big India push: in-chat payments, paid verification, more

With over 500 million users, India is Meta’s biggest market in terms of user base for WhatsApp. The company is now looking to capitalise on its popularity and widespread adoption to drive monetisation for the world s largest messaging app.

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