I felt like i should be branded since were talking about Brand Awareness. Which leads into a great first question. Tell me about the new branding initiative thats going on with ywca. Its actually a Brand Awareness campaign because, as you said, we havent changed our mission to eliminate racism and empower women has been the same for over 150 years, but we feel its important to let the world know that were committed to that. Whats been the response . The response has been amazing. You know, so many people arent aware of the depth and breadth of the services we provide from early childcare all the way to senior care, from Domestic Violence services to job training. We provide so Many Services for women, but a lot of people are not aware of it despite the fact that we have been doing this for over 150 years. Now, when we talk about the timing, what do you say to people who say, well, dara, why now . What brought it about now . Well, when you think about the fact that we have been doing th
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