media, e-mail, in person, you got a whole brisket here, one of the first thing they ask about, you cook it up or down. always cook it down for the simple fact, heat comes up from the bottom of the grill and the smokers. next thing we do, you go in and trim it. you always want to get the fat off, the membrane off. remember that rub, your scning doeseasoning does not stick to t or membrane. you need to get it in there. olive oil, spread it in here, gives a good mahogany color. take a rub, apply it heavy. brisket needs it heavy. that s your secret rub. can you tell us anything that s in there? salt. we got to ask you, we got chickens on the table. what have you got going on here. we like to do an injection