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Pintrest
Weddings are back with social distancing and so is a hope that we as a country will be successful in delaying the third wave with the right measures of safety. The pandemic has taken a toll, not only at the economy of the country but also at the social dynamics of the country - lifestyles, weddings, get togethers have all changed owing to social distancing. Shopping for weddings has become minimal just like the guestlist, and now emphasis is more on picking up things that really deserve a place in a bride s trousseau. Jewellery choices have become simple and traditional jewellery is definitely having a comeback. And, one accessory that is really ruling the wedding market right now are bangles. From pure gold ones to stone encrusted designs, bangles are having a moment. We got in touch with some of the biggest names in the jewellery industry to understand the bridal bangle trends that are ruling the season.
Omnichannel jewellers ride on demand for sub-Rs 20,000 category
CaratLane reported a 38% year-on-year growth in its revenue for the third quarter ended December at Rs 273 crore.
Synopsis
Jewellers bet on this range to drive their sales till there is a significant recovery in the economy even as many small town customers have started buying jewellery online.
Omnichannel jewellers such as CaratLane and Melorra are increasing their presence in the sub-Rs 20,000 jewellery category as the Covid-19 outbreak has caused economic uncertainty among customers though they still aspire to own gold.
Jewellers bet on this range to drive their sales till there is a significant recovery in the economy even as many small town customers have started buying jewellery online.
Melorra enters Delhi market with three new experience stores
The brand has received a huge response with over 25 per cent orders from Delhi/NCR.
24 Jan, 2021 - 04:08 PM IST | By indiantelevision.com Team
Delhi: Lightweight fine jewellery brand Melorra has forayed into its largest market, Delhi/NCR with three new physical experience centres. Launched on the same day, Melorra’s brick-and-mortar outlets are located at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj; and DLF Avenue, Saket. The brand is set to launch over 350 stores pan India in the months ahead.
The launch was attended by Lightbox co-founder and partner Sid Talwar, Bollywood actress and model Gul Panag, singer Shibani Kashyap, and fashion and beauty influencer Roshni Bhatia.
TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
Speaking to BestMediaInfo.com, Krishnan, Head of Marketing, Melorra said the brand wants to utilise its retail offering for growth and plans online and offline presence in customer communication. The jewellery brand is looking at increasing its experience centre visibility by strategic BTL activities
Sharat Krishnan
In the next three-four years, online jewellery brand Melorra plans to invest hugely on brand, experience centres and technology to fuel growth. In 2021, the brand wants to utilise its harmonious retail offering with the help of both online and offline presence in customer communication.