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Details 19 January 2021
Gaining consumer trust and getting them to volunteer their data has never been as important for brands in this data-driven era. This is especially so with the upcoming “cookie-less world”, with Google phasing out third party cookies by 2022. This will mean brands will have to rely on their first party data for their marketing efforts. However, gaining consumer trust can be quite a tricky matter.
Speaking at
MARKETING-INTERACTIVE’s recent virtual roundtable, in collaboration with SAP, Melissa Heng, business architect at SAP Customer Experience, said the first thing brands need to do to gain consumer trust is to put them in the driver’s seat.