Cadillac x Collin: Series Follows the Defending PGA Champion to Kiawah
Published on
Thursday, May 13, 2021
The Next Generation. New, but refined. Fresh, but classic. Hard to tell if we re describing Collin Morikawa or Cadillac. It was only a matter of time before these worlds collided.
As Cadillac Chief Marketing Officer Melissa Grady put it: At Cadillac, we’re inspired by individuals who strive to raise the bar. Morikawa does just that.
We’ve partnered with Morikawa and Cadillac to create a customized, video-on-demand digital content series in which the 2020 PGA Champion shares his unique approach to The Ocean Course through a variety of coaching tips designed to appeal to a major championship audience. Not only does Collin do that, but the audience also gets to watch as he utilizes these tips at The Ocean Course as he will during the 2021 PGA Championship.
Defending PGA Champion Collin Morikawa on the debut of PGA Coaching Live.
The content will focus on PGA Coaches who are the driving force behind the world s best players, as well as those at the grassroots level. National Award-winning PGA Members Mark Blackburn, Joanna Coe, Joe Hallett and Rich Jones, along with Defending Champion Collin Morikawa s PGA coach Rick Sessinghaus, will guide golfers on everything from basic techniques to advanced playing tips in this first-of-its-kind digital programming. PGA Professionals are the best coaches in the game, said PGA President Jim Richerson. It s exciting to be able to showcase how PGA Coaches help golfers improve, no matter where they are on their golf journey, across all ability levels. These expert PGA Coaches know what the players in the PGA Championship are focusing on, as well as what recreational golfers can do to enjoy their own golf experience. We believe this programming will inspire viewers to connect with their own PGA P
PGA Coaching Live presented by Cadillac to Debut at 2021 PGA Championship on PGA.com and ESPN+
Published on
Friday, April 16, 2021
During the 2021 PGA Championship at Kiawah Island’s Ocean Course, golf fans will get a special inside look at the way PGA Coaches drive success on and off the course through “PGA Coaching Live presented by Cadillac,” streaming on PGA.com and ESPN+.
Airing May 18-21, and hosted by PGA Professional Steve Scott, Melanie Collins and Scott Walker, PGA Coaching Live will feature the talents of PGA Members and help connect consumers to one of the nearly 28,000 PGA Professionals near them through PGA.com/Coach.
By Alexandra Bruell Bacardi last October ran a test to tell whether its campaign promoting Bombay Sapphire in the U.K. could boost sales and brand favor and in the process help answer a broader question about the long-term fate of its digital marketing as the way consumers are targeted for ads faces a shift. The campaign took 10,000 anonymized identities of people who had visited the gin brand s distillery or website, and sent them offers like promotional emails or Instagram ads promising drink recipes and early access to new products. The result was a click-through rate, which indicates how often ad exposures lead to clicks, around 9% higher than previous campaigns that relied on common but now endangered targeting methods, such as using data from third-party sources. The new campaign also saw a 14% increase in cost efficiency as measured by a cost-per-click metric.
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