Monroe County government’s efforts in the past five years to reduce flood insurance rates in Monroe County have steadily paid off with the most recent rate reduction scheduled to go
February 8 2021, 11:21 am | BY Ricki Green | 1 Comment
Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s “Edward Scissorhands” universe, in a new commercial debuting in the fourth quarter of this year’s big game via Leo Burnett Detroit and co-created by Aussie expat Matt Cramp.
The new spot stars Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar’s mother.
“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” said Tim Burton, who directed the original 1990 film and approved the concept for the new ad. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”
Quite the creative way to demonstrate Super Cruise.
General Motors announced earlier this month the end of its combustion-engine passenger vehicle lineup by 2035 in favor of battery electrics. Those new EVs have already begun to arrive, such as the GMC Hummer EV. In the coming months, the production version of the Cadillac Lyriq will debut and the luxury brand has already begun its marketing campaign. And what better venue to do so than the most-watched television event of the year, the Super Bowl.
Cadillac debuted a new commercial during last night s game along, with its No Way, Norway ad starring Will Ferrell, featuring the Lyriq concept and actor Timothee Chalemet as Edward Scissorhands son, Edgar. Edward Scissorhands was famously played by Johnny Depp in the 1990 film of the same name and co-starring Winona Ryder, who returns to her original role, now the mother of Edgar.
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