GM will air two commercials during this year s Super Bowl
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Previews of General Motors Super Bowl commercials have emerged, featuring a Norway-hating Will Ferrell.
American carmaker General Motors will air two commercials during this year’s Super Bowl, promoting its commitment to all-electric vehicles.
In two 60-second ads, GM will feature its luxury Cadillac brand and its upcoming battery-powered Cadillac Lyriq SUV, and the other will be promoting the company’s new focus on electric vehicles (EVs).
On Monday, the automaker revealed a teaser of its big ad involving actor Will Ferrell, the comedian displaying a serious dislike for Norway.
“This year’s spot will surprise and delight audiences by transporting an iconic piece of pop-culture history into the future and will feature LYRIQ, Cadillac’s first, all-electric vehicle, as well as Super Cruise, the industry’s first true hands-free driver assistance feature for enabled roads, said Cadillac Chief Marketing Officer Melissa Grady.
GM’s brands Chevrolet, Buick, GMC and Cadillac have regularly advertised during the Super Bowl, including an EV ad last year during Super Bowl LIV that offered a glimpse of the 2022 GMC Hummer EV pickup. But this will be the first time since 2007 GM has run a Super Bowl ad for its corporate brand. This year s EV theme will continue.
DPA joins Christmas at PePaul spectacular
Wednesday, 6 January 2021
DPA mics were deployed for all the strings, flute, and percussion instruments
USA - DePaul University in Chicago, the largest Catholic university in the United States, recently presented its 14th annual
Christmas at DePaul holiday celebration as a virtual event. Long before the semester began, the school’s administration knew it would need to make some big changes if the Christmas show was to safely go on during these unprecedented times. With some ingenuity and an assist from DPA Microphones, the school found a way to host the event virtually. Leading into the school year, DePaul University’s director of operations & events, Melissa Grady, knew it was going to be hard to gauge what would be possible in a COVID world. “We had to make the call very early that we were not going to have an in-person event this year,” she says. “The show’s artistic director, Tony Peluso, and production manager, Jam
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