Day two of the 2023 Wide-format Summit was organized like a funnel starting out broad and conceptual, and becoming more specific as the day transpired. Along this process, event attendees could see themselves getting closer to the solutions they sought; gaining clarity regarding their paths forward.
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When it comes to maintaining a strong relationship between those who buy print and those that provide printing services, it all comes down to fostering a collaborative partnership. The question is: How can print services providers ensure they meet those standards?
Adding value to a printed piece is possible with digital embellishment technology. But before diving into the opportunity, it’s important for printing industry providers to develop a plan of use, understand the process, and prepare to market their print enhancement capabilities to customers.