December 18 2020, 11:59 am | BY Ricki Green | 2 Comments
Australia’s leading plant-based milk brand Vitasoy has named Leo Burnett Australia its new creative agency of record. Leo Burnett won the business in a competitive pitch and will commence work immediately.
In Australia, Vitasoy is a joint venture between Vitasoy International and Lion Dairy & Drinks. Vitasoy pioneered the soy-milk category, and has been producing milk from grains, nuts and rice for over 80 years. In Australia, Vitasoy is a household name, in a category that is experiencing accelerated growth, reflecting consumers’ growing interest in plant-based milk.
Says David Tyack, managing director, Vitasoy Australia: “We have huge ambitions for the Vitasoy brand and want to encourage even more Australians to enjoy the benefits of plant-based milk products. Finding the right agency partner was vital to help us realise our long-term ambitions. Leo Burnett impressed us from the start with their bold strategic thinking and creativity, along with their exceptional collaboration.”