The traveler mindset is changing, and sustainable travel has emerged as a growing trend as travelers hope to lessen the environmental impact of tourism (or overtourism, in some cases). The pandemic seems to have accelerated this trend, with people looking for ways to travel more responsibly, to make meaningful changes to help preserve our planet – especially as demand for travel picks up. At the same time, our partners in the travel industry are also becoming increasingly aware of the impact travel has on the environment. To stay relevant, those in the travel industry must understand the meaning of sustainable travel and adapt to meet the changing expectations of these conscious travelers.
At the tail end of 2021, the Omicron variant started to have a big impact on air travel, but for most of the year, we saw encouraging trends for the industry, and we know travelers have adapted the way they travel according to their comfort level.
During our sustainability webinar last fall, we led a discussion with Peter DeBrine, Destination Advisor at UNESCO, and Dr. Megan Morikawa, Global Director of Sustainability Office at Iberostar Group, to discuss the emergence of sustainable travel and best practices on how to inspire and engage travelers during this critical rebuilding period, while also promoting sustainable tourism efforts.
This session at The Phocuswright Conference is an uncomfortable listen for any brand or executive who knows they could and should be doing better around sustainability.
Iberostar Group Joins Forces with Expedia Group in the UNESCO Sustainable Travel Pledge and Launches the Discover Iberostar Media Campaign hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.