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Festive season sees Meesho green light its yearly mega sale

The Platform’s senior director of growth sifts the challenges and opportunities of a festive sale for e-commerce platforms.

Nilesh guptaKapil sharmaPooja hegdeMega blockbuster saleFestive season

Meesho announces annual festive Mega Blockbuster Sale 2023 campaign

Meesho announces annual festive Mega Blockbuster Sale 2023 campaign
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Pooja hegdeNilesh guptaKapil sharmaMega blockbuster salePooja hedge

Festive Fever may Light Up Ecomm Sales by 16%

Online sellers, major brands and ecommerce platforms are gearing up for robust sales through the festive season, as the online shopping ecosystem shakes off a relatively muted first half of the year, industry executives said.

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Festive Season: Festive fever may light up ecommerce sales by 16%, ET Retail

Sales in terms of gross merchandise value are likely to be between $9.7 billion and $11 billion this festive season, rising roughly 15-16% from a year earlier, according to data. Companies are betting on premiumisation and non-urban markets.

New delhiSatish meenaAbhishek maitiNandita sinhaGaurav khatriDatum intelligenceAmazon indiaGreat indian festivalBig billion daysSoftbank backed meeshoFlipkart owned myntraMega blockbuster saleBig fashion festivalBig billionBoult audioMulti channel fulfillment

festive season: Festive fever may light up ecommerce sales by 16%

Sales in terms of gross merchandise value are likely to be between $9.7 billion and $11 billion this festive season, rising roughly 15-16% from a year earlier, according to data. Companies are betting on premiumisation and non-urban markets.

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