Demandbase Buys InsideView and DemandMatrix
May 6 2021
US-based go-to-market specialist Demandbase has made two acquisitions: sales and marketing intelligence firm InsideView, and technographic data and intelligence provider DemandMatrix. Terms of the deals were not disclosed.
From its HQ in San Francisco, InsideView gathers real-time social media and business sales intelligence, with a platform containing tens of millions of validated contact and company profiles. DemandMatrix is headquartered in Cupertino, California and uses artificial intelligence to uncover intent data, helping B2B marketing and sales teams identify and target the right accounts based on their propensity to buy a particular technology. Demandbase says the buys significantly expand its One B2B Go-To-Market Suite, providing the data to understand and engage accounts and target them with the right message at the right time.
Demandbase, the B2B go-to-market leader, today announced the acquisition of both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence.
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering
Kim Davis on May 4, 2021 at 8:31 am
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Veteran ABM vendor Demandbase today announced two major acquisitions, the sales and marketing intelligence platform InsideView and the technographics provider DemandMatrix. This follows its acquisition of ABM orchestration and analytics platform Engagio in June 2020.
With these solutions integrated, the Demandbase One B2B Go-to-Market Suite will have ABM (re-styled as ABX account-based experience) as just one of its components. Having been a leader in ABM, especially for the enterprise, since its founding in 2006, this marks a significant shift in focus for the company.