Beautiful advert following trans woman s journey is moving people to tears
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The unconditional love portrayed in Bhima Jewellers ad is a hit among Hyderabadis!
A recent unconventional jewellery advertisement showing the journey of a transwoman is trending for all the right reasons.
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The ad which features transperson and activist Meera Singhania traces the journey of a transwoman from childhood to marriage.
Express News Service
HYDERABAD: A jewellery brand’s recent advertisement starts with an unsure, unshaven young man being gifted gold payal by his parents, and slowly shows his transformation into a beautiful and confident young woman. The riveting one-minute-forty-second video, ‘Pure as Love’ by Bhima Jewellery is breaking stereotypes and the internet since it dropped on YouTube on April 14 with views upwards 6.15 million. The ad which features transperson and activist Meera Singhania traces the journey of a transwoman from childhood to marriage and her family’s unwavering affection and support. Hyderabadis
Bhima Jewellery s Pure as Love ad traces the journey of a transgender woman through jewellery
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This utopian jewellery ad is bereft of glamorous close-up shots of the products and aims to be a tale of acceptance.
A jewellery ad has caught the Internetâs imagination and, for once, not in a bad way. Animalâs latest ad for Bhima Jewellery, titled Pure As Love , features the story of a transgender woman. The ad traces the journey of her transition from man to woman â with jewellery playing an integral role in taking the narrative forward.
Bhima Jewellery is a 96-year-old company based in Trivandrum, Kerala. Navya Suhas, online operations head, Bhima Jewellery, Trivandrum, admits that quite a few people, including her own family members, had reservations about the ad.