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Study: 46% of Gen Z will be more interested in brands that use AI influencers

The main draw of influencer marketing has been the charming and authentic voices of content creators however, 37% of consumers would be more interested in a brand if they used AI influencers. This number rises to 46% among Gen Z with 27% of consumers across generations being indifferent and unable

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KJ Teams Up With Media Prima Audio In First Ever Podcast Festival

Almost 20 podcasters have confirmed their participation in this inaugural fete.

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Fly FM brand sentiments dip following fully AI DJ shows for a day

Fly FM, an English radio station under parent company Media Prima Audio has seen its brand sentiment dip following its fully AI radio DJ crew that took over for a day.

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AI DJs lock humans out of the studio in drama-filled Fly FM takeover

Fly FM, an English radio station under parent company Media Prima Audio has achieved a new feat with a fully AI radio DJ crew that took over for a day. To drum up excitement for the day, which happened on 5 October, the studio launched a new social media campaign spanning social media that

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Secrets for radio success: trendspotting, embracing topical content, seizing the moment #RDA23

Secrets for radio success: trendspotting, embracing topical content, seizing the moment #RDA23
radioinfo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioinfo.com.au Daily Mail and Mail on Sunday newspapers.

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