The main draw of influencer marketing has been the charming and authentic voices of content creators however, 37% of consumers would be more interested in a brand if they used AI influencers. This number rises to 46% among Gen Z with 27% of consumers across generations being indifferent and unable
Fly FM, an English radio station under parent company Media Prima Audio has seen its brand sentiment dip following its fully AI radio DJ crew that took over for a day.
Fly FM, an English radio station under parent company Media Prima Audio has achieved a new feat with a fully AI radio DJ crew that took over for a day. To drum up excitement for the day, which happened on 5 October, the studio launched a new social media campaign spanning social media that
Malaysia’s first AI DJ, Aina Sabrina, has stepped into the music world with her the debut of her new single. Titled Trust the Code, the single was made in collaboration with Aiman, a producer, who is also an AI figment. The song reportedly aims to summarise both DJ Aina and Aiman's journey of
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