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Invest In Your Newsroom Employees — Or Risk The Consequences

Northwestern University, not far from where I live, turns out hundreds of graduates from its Medill School of Journalism every year. Even with a bachelor’s degree or Master of Science in journalism from this top-rated university, most of its graduates have to start at the bottom. Like all of their peers, most begin their careers […]

Cybersecurity Returns To The Forefront: Five Rules Media Companies Need To Follow Now

Ransomware attacks, cyber threats, data breaches, and hacks have been a component of every media company’s budget for decades now. What was once an occasional blip on the radar of this industry is now a must-have for any business plan. While the media industry is “fortunate” not to be among the top 10 ransomware targets […]

Get On The Metaverse Bus – Or Miss Out On Revenue Opportunities

If you attended Media Financial Management Association’s annual conference in late May, you may have been a bit intimidated by the number of acronyms and possibly unfamiliar terms being bandied about during at least 18 sessions, including the closing keynote, addressing various aspects of the metaverse. Encompassing everything from artificial intelligence, Web3, NFTs DAOs, crypto, […]

OTT Carves Out A New Local Ad Marketplace — And Advertisers Are All In

The term “OTT” (over the top) video services seems to be everywhere these days. A search on the term on this site shows scores of mentions of OTT in June 2022 alone. I’ll admit I wasn’t completely clear on what constitutes OTT, but I know it’s a big deal and getting bigger, quickly […]

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