Mumbai: Kolkata-based marketing consultancy Meraqi Digital has bagged the digital mandate of homegrown toy brand OK Play. As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include the website, social media platforms along with SEO, SEM and media buying. Founded in 1990 in India, OK Play is a homegrown brand
In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. And don’t get me wrong, driving engagement, building affinity, and delivering on conversions are also crucial objectives, but they deliver much better results when they are underpinned by an approach that focuses on reaching the right audience, in the most cost-effective way.
Digital channels offer great reach. But let me be frank: Everything you know about digital reach is wrong. Social inventory and programmatic display and video bought through the open exchange deliver high impressions, high reach, and are relatively cheap per thousand.
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To insource or outsource media buying? That is the question/Unsplash
Who should handle a company’s media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amid ever-changing consumer data security practices. Here, Karen Phelan, writing for the Advertising Media Forum, discusses the pros and cons.
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.
Although the question of insourcing versus outsourcing is not a new one, it is being asked more
frequently mainly due to economic pressures. Today, more than two-thirds of B2B companies outsource