7 Local Marketing Measurement Best Practices for Times of Crisis
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
Marshall NymanAccount Director at Rio SEO
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Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.
Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.
Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.