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Tesco sparks heated debate after asking which aisle Jaffa Jonuts belong in
Tesco ignited a furious debate on Twitter after asking shoppers to help them find a spot for Jaffa Jonuts in supermarket stores. So what do you think?
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Fusion of Jaffa Cake and doughnut to hit shelves next week
McVitie’s Jaffa Jonuts are a combination of Jaffa Cakes and doughnuts. (McVitie’s/PA)
The Jaffa Cake is to hit shelves in doughnut form next week in the latest variation of the 94-year-old British classic.
McVitie’s Jaffa Jonut is a doughnut-shaped ring of sponge with the familiar orange-flavoured filling and dark chocolate coating.
It follows Jaffa Cake bars and mini rolls as well as flavour variations pineapple, cherry and passion fruit alongside the original orange.
The Jaffa Jonut (McVitie’s/PA)
McVitie & Price introduced the Jaffa Cake, containing a simple combination of sugar and tangerine oil to form the sealed layer of jam and named after Jaffa oranges, in 1927.
The NPD has ‘particularly high appeal amongst under-35s’
Pladis is hoping to shake up the biscuits and cakes category with the launch of a new Jaffa Cake-doughnut hybrid.
Called Jaffa Jonuts, its latest NPD combines the long-standing brand’s sponge, orange and dark chocolate with a new, ring doughnut shape.
The Jaffa Jonuts will roll out in individually wrapped snack packs (rsp: 60p/43g) and in multipacks of four (rsp: £1.99/4x43g).
The new launch would “further propel the popularity of the brand”, said Pladis, calling it the “biggest format innovation” for McVitie’s in the past two years.
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